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social media

    The value of social media.

social media

    More than 50% of the world's population is under 30 years old.

    96% of Millenials have joined a social network.

    Wael Ghonium, head of marketing for Google Middle East and North Africa, took a leave of absence and created a Facebook page that sparked the Egyptian Revolution. Egyptians used Twitter to coordinate protests against the government of Hosni Mubarak.

    Radio took 38 years to reach 50 million listeners. TV took 13 years to reach 50 million viewers. The world wide web took 4 years to reach 50 million users. The iPod took 3 years to reach 50 million users. Facebook added more than 200 million users in its first year. iPod application downloads reached 1 billion in 9 months.

    “We don’t have a choice on whether we DO social media, the question is how well we DO it.” -- Erik Qualman

    1 out of 8 couples married in the U.S. met via social media. Social media has overtaken pornography as the #1 activity on the Web.

    If Facebook was a country, it would be the world's third largest nation. China 1.344 billion. India 1.241 billion. Facebook 1.15 billion. [August 6, 2013]

    Facebook has 665 million daily active users. [May 15, 2013]

    60 million status updates happen on Facebook daily.

    The fastest growing segment on Facebook is 55-65 year old females.

    Twitter has 500 million total users. YouTube has 1 billion users with 4 billion views per day. [August 6, 2013]

    21% of the world’s internet population are using Twitter every month. 1 million accounts are added to Twitter every day. The fastest growing age demographic on Twitter is 55 to 64 year olds. [May 15, 2013]

    Ashton Kutcher and Britney Spears (combined) have more Twitter followers than the entire populations of Sweden, Israel, Switzerland, Ireland, Norway, and Panama combined.

    More than 1 million YouTube channels generate revenue. YouTube reaches more U.S. adults aged 18-34 than any cable network. DVD players are being abandoned. [May 15, 2013]

    LinedIn is the largest professional business network. 80% of large American companies use social media for recruitment. Of those, 95% use LinkedIn. [May 15, 2013]

    Google Plus with 359 million monthly users is the third largest social network. [May 15, 2013]

    50% of the mobile Internet traffic in the UK is for Facebook.

    More than 99% of all U.S. internet accesses are from mobile devices. More than 25% of Americans only use mobile devices and do not access the internet from desktop or laptop computers at home, school, or work. [December 2012]

    751 million mobile users access Facebook every month. [May 15, 2013]

    The current youth considers e-mail passé. Some universitites have stopped distributing e-mail accounts. Instead they distributing eReaders, iPads, and Tablets. The Los Angeles Unified School District distributed iPads to all 640,000 students in their schools.

    YouTube is the second largest search engine in the world. Every five minutes more than 100 hours of video are uploaded to YouTube.

    Wikipedia (“wiki” is Hawaiian for “quick”) has 4,305,439 articles in English and more than 15 million articles in other languages. [August 6, 2013]

    There are more than 200,000,000 blogs. 25% of the search results for the world's top 20 largest brands are links to user-generated content. 34% of bloggers post opinions about products and brands.

    WordPress is used on 17.4% of websites. Joomla is used on 2.7% of websites. Drupal is used on 2.3% of websites. [February 2013]

    24 of the 25 largest newspapers in the U.S. are experiencing record declines in circulation. We no longer find the news, the news finds us.

    Only 18% of traditional TV campaigns generate a positive ROI. 90% of people skip ads via TiVo or DVR.

    78% of consumers trust peer recomendations. A single negative review causes an average of 19% drop in sales. Only 14% trust advertising.

    Kindle eBooks outsold paper books during the Christmas season of 2011.

    Social media isn’t a fad. It’s a fundamental shift in the way we communicate.

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    Last Updated: August 14, 2013

    Created: August 14, 2013

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